Urban Angels: Eufora Editorial Style Campaign
CAPTURE SERENITY AMONG THE CHAOS.
A trend editorial and ode to the City of Angels
Texture, layers and warm muted tones create a positive vibe and play on your senses when juxtaposed against a traditionally cold, gritty, concrete cityscape.
The reimagined tri-level mullet peeks through in three unmistakably disconnected perimeters with a modern take on the Nape, Sides and Fringe.
Collar hugging tendrils at the nape give a slimming length to the neck. A whispering stream of sideburn that trickles down to frame the face while softly exposing the ear creates separation from the long back to the mid-length sides.
A flattering fringe purposefully plays up the eyes, bringing the design into ultimate harmony.
On the forefront of Spring 2019 trend is a rebooted version of the classically defiant mullet. From Bohemian back streets to Wallstreet boardrooms, hipsters and sophisticated fashionistas alike can be seen sporting this new-age style.
Lightness & shadow, curvature & line - Beauty resonating from an unexpected perspective. Imagine a hybrid reality where structural design elements are mirrored in the street styling of our own Urban Angels.
DISTINCTIVELY DIFFERENT LENGTHS THAT WORK TOGETHER WITH INTERIOR LAYERING AND TEXTURE TO CREATE A FRESHLY FASHIONED CUT.
This spring the Eufora Design Team raises the bar and challenges us to embrace an alternate viewpoint where beauty blossoms in an unconventional EuforaStyle.
On the forefront of Spring 2019 trend is a rebooted version of the classically defiant mullet. From Bohemian back streets to Wallstreet boardrooms, hipsters and sophisticated fashionistas alike can be seen sporting this new-age style.
The Eufora Urban Angels wear a gradient color scheme that originates in a gritty, tarnished urban base, gradually brightening along the shaft into the suggestion of a halo.
When it comes to color, imagine an angel’s wing. See the gradient color that causes the eye to move from the base of the feather to the tips with pops of colors that generate energy.
Ends bathed in “celestial light” underscore the airy, light and unconstructed nature of the perimeter; while lived in hues of apricot, peach, rose and blush create an undeniably interesting dichotomy of warm to cool tones galvanized flawlessly into one work of living art.
INSPIRATION:
Philip Carreon, Eufora Creative Director
HAIR:
Philip Carreon, Eufora Creative Director
Dana Caschetta, Eufora National Trainer
Joanne Rempel, Eufora Color Manager
BJ Noman, Eufora National Trainer
MODELS:
Kacie Shea, Anya Standrowics, Jeddidiah Hagman, Chandler Parks
MAKEUP: Nina Reminder
ART DIRECTION: Danielle Rauto
PHOTOGRAPHY: Evan Duning
VIDEO: Joe Pease + Ron Rauto + Danielle Rauto
WARDROBE: Danielle Rauto